A New Hope: Big Data for Marketing

As far back as 1997, the phrase “Big Data” crept into our lexicon and is now second-nature to architects, developers, technologists, and marketers, alike. And although the meaning behind the words differs from context to context, most can conjure at least a lay definition.

Big data is the aggregation and analysis of massive amounts of information in order to better inform decision making. Ultimately, big data creates a collection of big problems. How do we collect data? How do we store it? How do we make sense of it? For marketers, that third question is the most important, and the most vexing. Finally, there is hope.

The rest of this post can be viewed on Target Marketing.

 

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time