Turn your data into revenue.

Whether you’re looking to optimize the performance of your email marketing, data management or sales functions, Validity is your trusted partner to ensure you’re reaching who you need to.

From the makers of:

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  • GridBuddy logo
  • DemandTools logo
  • Return Path logo
  • BriteVerify logo
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Email and data solutions for every industry.

Validity For
Email Marketing

Increase inbox placement and maximize subscriber reach with clean and actionable data.

Validity For
Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time.

Validity For
Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption.

Tens of thousands of customers rely on Validity to grow faster with better data.

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Get more from your data with Validity.

An email success platform like no other.

Created by the most respected pioneers of email optimization and deliverability, Everest is the absolute pinnacle of email marketing–the only solution in the world that gives you full control of all critical stages of email marketing: pre-send prep and creation, in-flight optimization, and post-send monitoring.

Email verification for the serious marketer.

BriteVerify is the industry’s longest standing and most complete email and contact verification solution. Our technology allows you to gather real contact data at the point of collection paired with the ability to check your data at any time – protecting customer experience and your email reputation.

The most productive user experience for CRM.

Transform how you interact with your data through the versatility of grids. Create a clear, informative way to interact with your data for more productive end users and a more predictable business

The ultimate CRM toolkit.

Manage your data – duplicates, standardization, record reassignments, lead processing, and more – in record time and deliver high-quality data across your business. Automate your DemandTools data quality routines with JobBuilder for efficient and consistent data management.

Our customers love us.

“Their email analytics and oversight beyond what is provided by our ESP increases our confidence level and gives us the critical insights to drive more informed decisions.”

Gary Grimes
Director, Email & Engagement – CareerBuilder

“If you want to accelerate the productivity of your teams, you need GridBuddy Cloud.”

Steven Cox
Manager of Global Sales Tools Strategy, NetApp

“With BriteVerify, we reduced our hard bounces on marketing emails by over 45 percent and we removed over 150,000 invalid email addresses from our POS system alone.”

Gail Buffington
VP Marketing & Analytics at Soft Surroundings

Webinars

State of Email Live

Wednesday, Aug 4 | 12pm ET

AstraZeneca’s Craig Hood joins Guy Hanson to talk on implementing a brand-new engagement strategy that delivers results, plus the latest in email data trends with Rafael Viana.

Email Metrics: What Does Great Look Like?

On Demand Webinar

The email channel is prized for its measurability: senders assess their program performance through deliverability, open and click rates, which in turn impacts the ROI generated. In this webinar, we...

State of Email Live, Ep. 22: Compliance and Privacy

On Demand Webinar

A global shift towards greater recognition of consumer data privacy rights has seen a raft of new legislation over the past few years, including GDPR in Europe and LGPD in...

Resources

2020 Email Deliverability Benchmark

Although email is the marketing channel with the highest ROI, messages need to actually reach the inbox to take advantage of this return.  According to our latest research, on average, one in six messages are not reaching the inbox.  How does your...

Don't Block Me

What is a blocklist? How do you know if you’re on one? What should you do if you are, and how do you avoid being blocklisted in the future? Almost...

Hickory Farms Case Study

With incredibly loyal customers, Hickory Farms has traditionally received great responses from its email marketing, but 2020 was different. Hickory Farms needed a solution to help them reach the inbox at...

Schedule your demo today!

Our data integrity solutions can save you time and help you make decisions that drive more leads, close more deals, and confidently plan for continued growth.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time