6 Tips for Developing an Impactful Email Onboarding Series

Most brands send a welcome email, but highly successful ones focus on an email onboarding series. With close to one-third of newly acquired subscribers leaving an email program within the first month, according to the Lifecycle Benchmark report by Return Path, it is critical to use this time to make a positive first impression with new subscribers. The first 30 days of the subscriber lifecycle, known as the onboarding phase, is often the first experience a subscriber has with your brand and the messages you send during this time play a key role in turning new subscribers into active subscribers and customers.

The lifecycle benchmark data from Return Path also shows that engagement rates are the highest for the first onboarding touch but decline slightly over the next 30 days. Attrition rates are also elevated during this time with a full 34 percent of newly acquired subscribers leaving the program within the first month. This highlights the importance of focusing on an optimized onboarding program to help set the foundation for a lasting relationship.

The rest of this article can be viewed on Target Marketing.

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time