3 Reasons Subscribers Are Ignoring Your Emails

A successful email program begins and ends with subscriber engagement — and making sure your subscribers are receiving and reading your emails is a key step in fostering engagement. Two of the most important measures of email success, inbox placement and email engagement, go hand in hand. As mailbox providers become increasingly sophisticated with how they filter your messages, they are relying heavily on subscriber behavior to help make this decision. Mailing to your most engaged subscribers — those who read and interact with your messages — can help boost overall inbox placement, so it’s important to keep subscribers interested and responsive, and understand why subscribers disengage.

Here are three common reasons your subscribers may be ignoring your emails and key ways to avoid this:

The rest of this article can be viewed on Target Marketing.

minute read

Popular stories



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time